Are Coders Worth it?

This is an awesome article. “Web start-up companies are like play-companies. They stand in relation to real companies the way those cute little make-believe baking stations stand in relation to kitchens.” There are many shitty ideas being pursued by talented people and investment money going to ideas that “look good.” 

I think its necessary to know the tech side when starting a business but that’s only one part of the problem. Understanding who your customer is and what problem your solving are much more interesting then a a cool looking software platform.